‘Globalization refers to an international community influenced by technological development and economic, political, and military interests. It is characterised by a worldwide increase in interdependence, interactivity, interconnectedness, and the virtually instantaneous exchange of information”. “Globalisation could lead to the homogenization of world cultures, or to hybridization and multiculturalism’(O’Shaughnessy, 2012). Above is a well-defined definition of […]

The process of Globalization has aided the concept of Global Film greatly in the past 20 years. The ongoing transfers of information and technologies have given birth to a number of transnational markets around the world. Furthermore, these new markets have experienced hybridization.  Woongjae Ryoo states that hybridization    ‘‘Accentuates the adaptation and active articulation […]